Head of Content and Channels


London, England

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Business sector:

Public Sector


£350 - £400 per day

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Zoe Latuszka

Role summary:

  • Be responsible for the strategy, planning and execution of digital channels and creative content to help deliver Defra group's Policy priorities.
  • Lead the planning and production of Defra's creative content for our channels and help build capacity to create high quality, innovative and shareable content.
  • Oversee and quality control the use of Defra group's social media platforms by leading Communications staff including Press Officers and Defra Policy staff to engage with our audiences through the use of compelling text, pictures and videos.
  • Support and advise the rest of Defra group Communications, using digital best practice to help shape campaign work and broader communications work. Ensure that digital content and digital insight is optimised.
  • Explore new ways to drive up our social media audiences.
  • Identify and build relationships to improve the distribution and targeting of content to our audiences.
  • Lead the Content and Channels team, ensuring its overall strategic direction is embedded and its contribution to the business is optimised.
  • Lead design procurement.
  • Represent for Defra and/or for Digital Communications on cross-government and Departmental digital programme boards, steering groups and committees.
  • Actively support Defra's wider digital services and web strategy.
  • Oversee operations, systems and licences for the Digital Engagement and Creative Content team, including procurement, equipment and professional development.
  • Advocate effective digital engagement across Defra group and its arm's length bodies.
  • Horizon-scan internally and externally for opportunities, tools, innovations, trends and best practice as well as risks and threats.
  • Partner with digital teams - including Government Digital Service - and communicators across Whitehall to share, co-create and cross-promote digital content.
  • Champion digital insight and evaluation to ensure campaigns activity is evidence-based.
  • Evaluate the impact of digital engagement activity (qualitative and quantitative), sharing lessons learned and using those insights to inform future work.

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